THE STRUGGLE IS REAL

Each character we've developed represents an emotion or a mental health issue that can present itself in many ways. Our goal is to find a way to communicate how to get help and start living your best life despite any challenges you may face.

Meet the Struggle Buddies

Meet Your Struggle Buddies

Our disheveled and lovable characters help connect people to something tangible. We learn through storytelling.

Patt the Bear
PTSD / Brain Injury / Suicidal Ideation

Patt carries the weight that too many veterans and survivors know all too well. He's here to remind you that the struggle is real, but so is the help.

Annie the Chicken
Anxiety

Annie's feathers are always a little ruffled. The world feels loud and fast, but she's learning to navigate it one breath at a time.

Gabby the Red Panda
Grief

Gabby knows that loss changes everything. She carries that weight quietly, showing us it's okay to grieve and find meaning again.

Seth the Dog
Social Isolation / Loneliness

Seth is man's best friend, but sometimes feels like he has none. He's proof that connection is possible, even when it feels out of reach.

The Struggle is a Philosophy

The Greeks embraced it and Friedrich Nietzsche taught us the joy of it. The Argento Society works to empower individuals and communities through humor, sincerity, and sometimes just plain absurdity. Satire is time tested and civilization approved.

Struggleford

Our disheveled and lovable characters help connect people to something tangible. We learn through storytelling.

Pragmatism

We rally around a modern philosophy that focuses on the practical and cuts through the noise that seeks to bring us down.

Global

Empowering people of all cultures and communities is central to building a healthy world.

Community

No one is alone in this. By working together we can share knowledge and resources.

Care

Our partners are dedicated to providing real care that delivers results. Through research and lived experiences, we've identified providers and methods to begin the healing journey.

Why The Struggle?

Everything sucks. We try to convince ourselves and everyone else that we're doing great, but let's face it, the struggle is real. Really real.

How do we navigate this new society that is emerging with technology that your boss wants to replace you with while they barely understand it themselves? Follow us while we explain how to make it in a world that feels like it doesn't want you anymore.

Spoiler Alert: We still need you. The world still needs you. Let us show you.

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